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The Rise of Mobile Coupons | FunMobility Blog

The Rise of Mobile Coupons | FunMobility Blog

mobile couponsAccording to a recent report by Business Insider, the number of mobile coupon users is expected to increase to 53.2 million by 2014.  In 2012 there were approximately 5 billion coupons delivered. That number has doubled in 2013, but that is still an astronomical rise in mobile coupons expected. Mobile coupons are quickly becoming one of the most used marketing technique, and with good reason.

The Rise of Mobile Coupons | FunMobility Blog

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“In a market where customers look to save money through offers, incentives, discounts and promotions, mobile coupons remain an effective means of enticing ……/the-rise-of-mobile-coupons/”

Mobile coupons are redeemed 10 times to 1.

With the widespread use of smart phone technology, a new and profound way to identify your target market’s preference is emerging.  Mobile coupons offer a fast, easy way to engage customers and encourage brand loyalty. 

Even though both print coupons and mobile coupons have the same goal, of attracting customers and enticing them with offers they cannot refuse, modern technology gives mobile coupons an advantage over print coupons.
PRWeb estimates that, in 2013, more than 367 billion coupons are printed each year, while more than 99% of those coupons are never redeemed. Having those coupons available to you on your smartphone while you are out shopping will mean you never have to worry about forgetting them at home ever again (almost) and that you can get the best buys while shopping.
Shopping BagFor the merchant it is just a better avenue of enticing us as consumers over to their brand or store in a way that is more convenient for us and more efficient for them. Sounds like a win-win situation to me. Not to mention how many trees it will save!
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