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Mobile Marketing is Overtaking All Other Forms of Marketing

Mobile Marketing is Overtaking All Other Forms of Marketing

Mobile Marketing is overtaking all other forms of marketing,

including direct marketing, email marketing and dark haired woman with cell phonetelecom marketers, etc.
Mobile devices (phones, tablets etc.) are indispensable for many individuals.
Consumers turn to their mobile devices to make everyday purchasing decisions.

Mobile devices are sources of convenience. Access to internet, planner, etc.
McDonald’s & Coke are some of the companies which have fully utilized mobile marketing.

Here are some more interesting statistics:

About 80% or more than 250 million people in the US are mobile users. Four out of five teenagers own a mobile device, and they use their gadgets such as mobile phones and tablets not just for communicating, but more so for entertainment – to download music, games, watch videos or check out the latest gossips through their social networks. However, this revolution is not just taking place in the US alone!

There are now 30 countries in the world that have topped the 100% mobile device to population ratio. About 5 billion people globally are now mobile subscribers, with China (not surprisingly) having the most subscribers at about 500 million.

The phenomenal growth of mobile users has opened many opportunities for online marketers and even for small businessmen who give this new technology some serious thought and use it to their advantage.
Based on the figures given above, it’s clear that mobile marketing is the new wave of advertising and overtaking all other forms of marketing and it can’t be ignored any longer. Do so will put you and your business at a disadvantage! So read on to find out how you can use mobile marketing as a tool to expand your customer base and grow your business.

old mobile marketing on the back of a truck

Mobile billboard outside Sox Park. Photo by Sabrina Cesas.

Many years back, the word

“mobile marketing”

referred to advertising on-the-go, which means small billboards or posters displayed on top or on the sides of cars. These days, this may seem so old and passé. Nowadays, it refers to ad campaigns sent through SMS, MMS or Bluetooth over mobile devices such as cell phones and electronic tablets.
In 2002, big name brands such as McDonald’s and Coke did one of the biggest text campaigns in the early history of mobile marketing. It was a very effective campaign that was done during the heat of the World Cup season, where consumers were asked to send a text message to a short coded number to join a raffle. It was proof that consumers were ready for something new and personal – using their mobile phones to respond to an ad campaign.

business man with ipod- Mobile MarketingOpportunities for selling goods and services over a mobile network have been foreseen at least a decade ago, but it is only in the past 2-3 years that it is fast becoming a reality. This rapid growth is due to the phenomenal sales of smartphones and tablets as well as the GEO-mapping services provided by Google that allows location-based marketing.
It took only one month to sell 1 million iPads, which is now the fastest selling internet-ready mobile device! Today, there are more smartphones being built and sold than desktops and laptops, and this is something that any smart businessman should consider when making a marketing plan. It is predicted that in 2020, about 10 billion mobile internet devices will be in use globally.

With opportunity like that what I’m sure you can see how Mobile marketing will have a definite advantage over all other forms of marketing.

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