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7 Things Your Website Needs

7 Things Your Website Needs

C ongratulations!  

You’ve started your own business, or you are just about to start your own business.

Your next step is to increase awareness by getting a website set up; but you just aren’t sure what to put on it? How can you be sure the website will attract customers? The following seven features are necessary to ensure search engine optimization, help your website climb to the top page of the search engines, as well as do wonders for your business.

 1. You Need a Good Domain Name

A simple and clear domain name will not only make it easier for customers to search for, and find your Be your own boss through GoDaddy

business,  it also makes it easier for them to remember it. Choose a .com domain as opposed to a .net or .org domain, if possible, because most people assume websites end in a .com, and will type that in almost without thinking about it, and if that isn’t you, they may decide that this one will do and you’ve lost that customer. Pick a URL that is short and easy to type. The key here is to keep it simple, don’t add any hyphens or numbers, because that will make it more complicated for the customer to remember.

2. Make Your Contact Information Easy to Find

mapContact information; such as your business’s email address, phone number, hours of operation, and physical location – address, as well as a map that will give directions from wherever your customer will be coming from to your business, are critical pieces of information for your visitors. Your sales will increase with the more ways your customers have to get in touch with you. Make sure this information is in an easy to find location, on every page.



3.  SEO | Search Engine Optimization and Local SEO

In order to attract customers, stick to the main 3-5 keywords that best describe your business that you can include Search Engine Optimization - SEO on your website and Social Media sites. Position these words at the beginning of each headline and in the first, and last, paragraph of pages or posts. This will help people looking for a business like yours find you on Google as well as the many Social Media sites.


4. Social Media Integration

social mediaIn today’s society, Social Media is everywhere and it is the leading way of people connecting with other people, and businesses. If you don’t have Social Media accounts set up, now is the time to create a few! Integrate your Social Media accounts with your website; this is a quick and easy way to promote products and services online. It will also create word-of-mouth and engage potential customers who want to learn more about who you are.

5. Key Pages

The pages to follow are necessary, even essential, for a business website. A “products or services” page that highlights shopping bag what you sell, an “about” page that describes your business and a bit about you the owner and why they should trust you and buy from you, in addition to those, a “press” page that displays important press mentions of you is a good idea, but not absolutely necessary. It would help you build credibility with potential customers, though and therefore should be considered.

6.  Physical Appearance

real estate logo Adding your business logo, images, and videos that introduce your business is an easy way to make your website look professional. Your logo is the most important part of your business’s brand so it should be at the top of every page of your website in the header and on each Social Media account, so that people will be assured that they have indeed found you. Furthermore, be sure to include high-resolution photos that highlight your staff at work as well as your company’s product or products.



7. Fast Loading Times and Responsive Design

If your website takes too long to load, or they can barely see the print, because it isn’t optimized for mobile or tablets All computer screen sizes
then your visitors and potential customers will get frustrated and will leave your site, most never to return. If you make people wait too long or if you make your site too difficult to read no matter what type of device they search for you on, you won’t get as much traffic or new customers. Things that slow down website’s leading times include excess code, plug-ins, and excess multimedia. Designing for responsive/mobile optimized as well as desktop computers, these days, is necessary. More than half your clientele is searching for you on their smart phone, or tablet and you must make accommodations for them or lose them.


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