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7 Things Business Owners Need To Know About How People Use Their Cell Phones

7 Things Business Owners Need To Know About How People Use Their Cell Phones

~And how it will affect local businesses in the coming months!

1)  9 out of 10 cell phone searches result in an action such as purchase or  visiting a business!
From Google’s “The Mobile Movement: Understanding Smartphone Users”
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2)  88% of local information seekers take action within a day!
From Google’s “The Mobile Movement: Understanding Smartphone Users”

3)  65% of mobile users said they use their device to FIND a BUSINESS to MAKE AN IN-STORE PURCHASE!
Source: Google, 2011

4)  48% of users said they use their mobile phone to look up product ratings or to find promotions!

5)  2/3 of smartphone owners shop on their phones!
From: comScore, December 2011  Article titled Mobile Shopping Goes Mainstream

6)  Mobile coupons get 10x the redemption rate of traditional coupons!
Source: Borrell Associates

7)  Over 30% of all restaurant searches are from mobile devices!
From:  Google’s “The Mobile Movement: Understanding Smartphone Users”

**The study was commissioned by Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 U.S. adult smartphone Internet users at the end of 2010.

guy on cell phone

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